Google Ads

Connect Google Ads

1. In AdsGPT, open Plugins and choose Google Ads.
2. Sign in with the Google account that has access to your Google Ads accounts, and allow AdsGPT to manage them.
3. Your accounts appear in AdsGPT. Your agent lists them with list_accounts.

Note

A manager account groups other accounts and has no campaigns of its own. AdsGPT reports on, changes and plans in its client accounts.

Reports

google_ads_report reports on any period, in the account’s currency:

Report	What it shows
account	The account’s totals
campaigns	Each campaign
ad_groups	Each ad group
ads	Each ad
keywords	Each keyword
search_terms	What people searched before clicking
wasted_spend	Search terms that cost money without converting
conversion_actions	The conversions the account measures

Reports can be filtered by a campaign and broken down by day. For anything else, your agent writes a GAQL query with google_ads_search, and looks up fields with google_ads_fields.

Changes

Change	Tool
Pause or enable campaigns, ad groups or ads	google_ads_update_status
Change a campaign’s budget	google_ads_update_budget
Upload images to the account’s library	google_ads_upload_images
Add negative keywords to a campaign	google_ads_add_negative_keywords

Your agent reads the current state first and tells you what will change, from what to what, before asking for your approval. Other changes, such as editing an ad’s texts, adding keywords or changing bids, don’t have a tool yet: your agent tells you so, and you make them in Google Ads.

New campaigns

AdsGPT creates campaigns from a plan you approve once. See Create a campaign.

Objective	Campaign types
Awareness	Display
Traffic	Search, Demand Gen, Display
Engagement	Demand Gen
Leads	Search, Performance Max, Demand Gen, Display
Sales	Search, Performance Max, Demand Gen, Display
App promotion	App

• Search: text ads on Google Search, with keywords, sitelinks, callouts and structured snippets.
• Performance Max: one campaign across Search, YouTube, Display, Discover, Gmail and Maps. It bids for conversions, so the account must measure them.
• Demand Gen: image and video ads in the feeds of YouTube, Discover and Gmail, on YouTube and on the Display Network.
• Display: responsive image ads on the sites and apps of the Google Display Network.
• App: ads that get installs of your app across Search, Google Play, YouTube, Discover and the Display Network.

Budgets are in the account’s currency, as a total for the campaign’s dates or per day.